- Images must have text alternatives that describe the information (or) function represented by them.
- We are very visual creatures. A large percentage of the human brain dedicates itself to visual processing.
- Images are able to grab our attention easily, we are immediately drawn to them.
- Images stick with readers longer and are more likely to give you a greater return on your content investment
Here are a few ways images can enhance a story:
Tips for selecting the best images:
- Images grab attention: If we include an image in a media release, article in a magazine, or blog post it will grab the reader’s attention better than a block of text. This may lead to more people reading the article that accompanies the image.
- Images tell a story: Sometimes a picture is better at communicating a story then the written word.
- Images can convey a message quickly: People often skim through website articles without stopping to read the full article. A picture is a great way to convey your message quickly to an audience without them reading through a lot of text.
- Relevance
- Color
- High quality
- Natural
Example: